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Rosedale: Three generations of determination

Rosedale: Three generations of determination

Delecta Grower Focus: Rosedale

The journey

Rosedale is a third generation farming operation in Robertson which started in 1952 when the late ‘Oupa’ Hans Britz bought 43 hectares of land to plant vineyards and peaches. His son Jannie Britz joined him in 1973 and added tomatoes to the harvest ‘basket’. Plums (Laetitia and Casselman) followed in 1990, with apricots, citrus and more plum varieties being added not long after. They expanded by building their own packstore.

Eldest son Hannes was the first of the three Britz brothers to join his father on the farm in 2000. With much growth taking place, expansion was on the horizon and 2003 saw Jannie adding a second farm to the family operation – this time in Bonnievale (Bordeaux).



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New Managing Director appointed

New Managing Director appointed

Delecta Fruit would like to welcome Awie de Jager as our new Managing Director. Awie joined Delecta on the 1st of May 2019.

Awie grew up on their family farm close to Hendrina on the Eastern Highveld of South Africa. After completing his studies, he kicked-off his career in the Agri Banking sector followed by a couple of years in the UK within the engineering environment.

Upon return to South Africa he embarked on running a fruit export company which serviced UK retail with all fruit commodities.

We look forward to the wealth of knowledge and experience that he will add to the Delecta team.



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Luca grape variety taking ground

Luca grape variety taking ground

The red seedless table grape variety, Luca, was brought into South Africa in 2001 by Sir De Villiers Graaff. Today, almost 18 years later, Luca has grown in popularity and demand in both the local and international market.

The cultivar holds promise for commercial producers due to its late maturity and seedless, crisp berries. The cultivar extends the availability of seedless table grapes into the late fall, potentially expanding the late-season market for red seedless grapes. We introduced this cultivar to growers in 2014.



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Cape Fire™ destined to set international market ablaze

Cape Fire™ destined to set international market ablaze

Delecta Fruit is proud to be the only exporter to currently market the Cape Fire™ bi-coloured pear internationally. This new cultivar was first discovered just over a decade ago by farmer Henri du Plessis on Elandsrivier Farm in Prince Alfred’s Hamlet. This distinctly maroon coloured pear has experienced significant international interest due to its intense colour and large size. It is also harvested at the very end of the season, two weeks after the Forelle harvest, which is another reason why supermarkets are enthusiastic  – allowing them to extend their ‘pear season’ window.

“We pride ourselves in offering our international buyers the latest fruit varieties available. Being the first exporter to introduce the global market to the Cape Fire™ pear is an opportunity we take seriously.” says Gert Marais, Apple & Pear Category Manager at Delecta Fruit. Like all new varieties the micro climate, soil type and rootstock plays a decisive role in the management and success of newly established Cape Fire orchards.

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Class 1 Forelle pears, left, compared to the intense colour of the Cape Fire™ pear on the right.



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The science behind the growing fruit industry

Luca red seedless grape

The science behind the growing fruit industry

Science and technology is leaving its mark on every aspect of life. Perhaps the most prominent examples are media, communication and commerce, as we see technological advancements like never before. Not so surprisingly, the agricultural sector is catching up and seeing incredible results for both growers and consumers.



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