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Fresh Plaza – “The soil of Zimbabwe seems to be magical for blueberries”

Fresh Plaza – “The soil of Zimbabwe seems to be magical for blueberries”

Delecta Blueberries

Delecta Fruit’s Zimbabwean blueberry season has been underway for three weeks: the first berries are of excellent quality and size, flown out from Harare to high-value markets like the Far and Middle East.

As volumes increase on the smaller size berries, programmes to the UK and EU will get underway.

“The past couple of days have been cooler in Zimbabwe, keeping growers on their toes. Last season some Zimbabwean blueberry growers lost up to 60% of their crop to frost, but several growers have invested in and installed frost fans which take a big load off their shoulders,” says Rossouw Lambrechts, blueberry account manager at Delecta Fruit.

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Vegetables & Fruit – July/August 2020 Edition

Vegetables & Fruit – July/August 2020 Edition

Making short work of pome fruit.
Delecta Fruit exports Southern African deciduous and citrus fruit to countries across the globe.

The company was founded in 1997 after deregulations of the South African fruit industry. Today, they export deciduous and citrus fruit across the globe. Their aim is to maximise the income for each bin of fruit and for this reason they have also added a domestic marketing department to the business during the past year.



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Citrus highlighted as one of the most favourable fruit category during Covid19

Citrus highlighted as one of the most favourable fruit category during Covid19

It is peak citrus time, which is great news. Not only are these delicious juicy fruits at their best flavour-wise, but they are also packed with vitamin C to help ward off winter colds, naturally.

Citrus exports from the Southern Hemisphere this season have been forecast 12% higher year-on-year, driven by increased in lemons and soft citrus.

However, the Covid-19 pandemic has impacted the Cape Town container terminal which has only been able to operate at 50% capacity due to high numbers of staff being affected by the pandemic. Exports of citrus are continuing from Cape Town with a main focus on services to Europe, UK, Med, Russia and North America.



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Realistically hopeful

Realistically hopeful

The current COVID-19 global pandemic has no doubt changed the way everyone approaches work and life at the moment. Although we are very aware of the devastating impact that this pandemic has and will continue to have, on our country and industries, we approach this season with sincere gratitude as we are mostly able to go about our business without major disruption. Our team is mostly set-up to work remotely and do so with great effectiveness.

Although there have been significant logistical challenges that have caused us to make many internal and external adjustments, both the global and local demand for our fruit remains positive and sustainable. 



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