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Vegetables & Fruit – July/August 2020 Edition

Vegetables & Fruit – July/August 2020 Edition

Making short work of pome fruit.
Delecta Fruit exports Southern African deciduous and citrus fruit to countries across the globe.

The company was founded in 1997 after deregulations of the South African fruit industry. Today, they export deciduous and citrus fruit across the globe. Their aim is to maximise the income for each bin of fruit and for this reason they have also added a domestic marketing department to the business during the past year.



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Citrus highlighted as one of the most favourable fruit category during Covid19

Citrus highlighted as one of the most favourable fruit category during Covid19

It is peak citrus time, which is great news. Not only are these delicious juicy fruits at their best flavour-wise, but they are also packed with vitamin C to help ward off winter colds, naturally.

Citrus exports from the Southern Hemisphere this season have been forecast 12% higher year-on-year, driven by increased in lemons and soft citrus.

However, the Covid-19 pandemic has impacted the Cape Town container terminal which has only been able to operate at 50% capacity due to high numbers of staff being affected by the pandemic. Exports of citrus are continuing from Cape Town with a main focus on services to Europe, UK, Med, Russia and North America.



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Realistically hopeful

Realistically hopeful

The current COVID-19 global pandemic has no doubt changed the way everyone approaches work and life at the moment. Although we are very aware of the devastating impact that this pandemic has and will continue to have, on our country and industries, we approach this season with sincere gratitude as we are mostly able to go about our business without major disruption. Our team is mostly set-up to work remotely and do so with great effectiveness.

Although there have been significant logistical challenges that have caused us to make many internal and external adjustments, both the global and local demand for our fruit remains positive and sustainable. 



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Delecta featured by Spinneys Supermarket

Spinneys Consumer Magazine

Delecta featured by Spinneys Supermarket

We are proud to have recently been featured by Spinneys Supermarket as one of their quality fruit suppliers. Spinneys is a large supermarket chain in the middle east which we have been servicing for many years.

Watch this video, where they showcase some of our producers and interview our MD, Awie de Jager: https://www.youtube.com/watch?v=0KkqlCIrC38

We were also included in their most recent consumer magazine:



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Dreem Fruit – Delecta’s Stone Fruit Producer of the Year 2019

Dreem Fruit - Stone Producer of the Year 2019

Dreem Fruit – Delecta’s Stone Fruit Producer of the Year 2019

Every year, Delecta takes pleasure in acknowledging its top producers in each fruit category.  The decisions are based on the quality of fruit, accuracy of harvest estimate and innovation on varietal development by the particular producer over the season.

Leonard Droomer of Dreem Fruit was crowned our Stone Fruit Producer of the Year for 2019. Since the Droomer family purchased Rouzelle farm in the Breede River Valley thirteen years ago, they’ve introduced stone fruit and lessened their reliance on the wine grapes for which the region is famous.

Says Erietha Nel, Delecta’s Stone Fruit Category Manager: “It is a pleasure awarding a producer like Dreem fruit with Delecta’s Stone fruit producer of the year award.  As exporter and producer we share the same enthusiasm for the opportunities that the fruit industry has to offer. We are excited and we look forward to the innovation and varietal development Leonard and his team at Dreem fruit are investing in.”



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