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Kalos Farming: Pursuing the good and praiseworthy

DanieGoosen6June

Kalos Farming: Pursuing the good and praiseworthy

‘Kalos’: that which is intrinsically “good”; “fair”, “beautiful”, “praiseworthy” and “noble”.

With a name like ‘Kalos’ it is not surprising that Kalos Farming is a successful fifth generation farming operation with an exceptionally rich family heritage. Daniel Goosen and his wife Lilian are currently farming on a part of the original Waboomsrivier farm, on which the picturesque town Prince Alfred’s Hamlet outside of Ceres, was founded upon.

After the sudden death of his father Gerhard in 1991, Daniel took over the reins and has been farming ever since. Over the last 28 years Daniel has developed more production units and also added a pack store with cooling facilities to their offering.

Kalos Farming is one of Delecta Fruit’s many producers in the Ceres area, and they have been marketing and exporting their fruit with us since 2000.

We met up with Daniel last week to find out a bit more:



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Media coverage: Fresh Produce Journal

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Media coverage: Fresh Produce Journal

Graaff Fruit and Delecta Fruit were featured in the UK based industry publication, Fresh Produce Journal in November last year. Click on below images to read the article.



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Rosedale: Three generations of determination

(L to R): Stephan, Hannes and Jannie Britz

Rosedale: Three generations of determination

Delecta Grower Focus: Rosedale

The journey

Rosedale is a third generation farming operation in Robertson which started in 1952 when the late ‘Oupa’ Hans Britz bought 43 hectares of land to plant vineyards and peaches. His son Jannie Britz joined him in 1973 and added tomatoes to the harvest ‘basket’. Plums (Laetitia and Casselman) followed in 1990, with apricots, citrus and more plum varieties being added not long after. They expanded by building their own packstore.

Eldest son Hannes was the first of the three Britz brothers to join his father on the farm in 2000. With much growth taking place, expansion was on the horizon and 2003 saw Jannie adding a second farm to the family operation – this time in Bonnievale (Bordeaux).



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New Managing Director appointed

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New Managing Director appointed

Delecta Fruit would like to welcome Awie de Jager as our new Managing Director. Awie joined Delecta on the 1st of May 2019.

Awie grew up on their family farm close to Hendrina on the Eastern Highveld of South Africa. After completing his studies, he kicked-off his career in the Agri Banking sector followed by a couple of years in the UK within the engineering environment.

Upon return to South Africa he embarked on running a fruit export company which serviced UK retail with all fruit commodities.

We look forward to the wealth of knowledge and experience that he will add to the Delecta team.



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Luca grape variety taking ground

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Luca grape variety taking ground

The red seedless table grape variety, Luca, was brought into South Africa in 2001 by Sir De Villiers Graaff. Today, almost 18 years later, Luca has grown in popularity and demand in both the local and international market.

The cultivar holds promise for commercial producers due to its late maturity and seedless, crisp berries. The cultivar extends the availability of seedless table grapes into the late fall, potentially expanding the late-season market for red seedless grapes. We introduced this cultivar to growers in 2014.



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